About Us
Love Your Footprint.
DESIGN INNOVATION :: INVENTIVE CULTURE
Supporting Creative Community and Driving Sustainability for over 20 Years.
Lyf Company is a consumer brand created by the product design and branding firm, Designbox.
Designbox, headed by husband and wife team Aly and Beth Khalifa, is a product innovation and brand strategy firm based in Raleigh NC and working with clients around the world. Throughout their client work, they have focused on design, materials and processes that better the planet. They have also invested their time and efforts in local community, creating events, spaces and even a full fledged creative festival called SPARKcon to motivate, promote and connect disparate creative efforts in the area.
Lyf Company is a direct result of years of client and community insights. Through working with entrepreneurs of all sizes, Designbox understands the challenges of making things that are “good.” Things that are useful, using production techniques that allow for low runs and product flexibility and customization, and materials that are pure, recyclable and put together with a design-for-disassembly intention.
THE MEANING OF LYF
Create useful products that enable personal creative expression.
Develop useful products with craft, enabling low production runs or even one-at-a-time on-demand production.
Insist on process and materials experimentation to question, disrupt and propel manufacturing standards into more sustainable approaches.
Design for disassembly, with consideration of the end of a product’s useful life built into the product itself.
REDEFINING STYLE
Today’s throw-away culture has resulted in a forced product design process, with fast, cheap labor, readily accessible mass-produced materials and giant production facilities used as the pre-requisites to get a trendy, low cost, short lifespan product into the marketplace. This culture also results in mega-landfill waste, because new products are cheaper to buy than repairing existing products, and products are made fusing materials together in ways that prohibit getting them back apart to be recycled.
We believe there is another way. We believe there is demand in the marketplace for products made right. Products made with intention. Products made on-demand with health of the planet and producers in mind.
Products made for Lyf.
WE LEAD BY EXAMPLE
& We Love What We Do
Lyf Company is a consumer brand created by the product design and branding firm, Designbox.
Designbox, headed by husband and wife team Aly and Beth Khalifa, is a product innovation and brand strategy firm based in Raleigh NC and working with clients around the world. Throughout their client work, they have focused on design, materials and processes that better the planet. They have also invested their time and efforts in local community, creating events, spaces and even a full fledged creative festival called SPARKcon to motivate, promote and connect disparate creative efforts in the area.
Lyf Company is a direct result of years of client and community insights. Through working with entrepreneurs of all sizes, Designbox understands the challenges of making things that are “good.” Things that are useful, using production techniques that allow for low runs and product flexibility and customization, and materials that are pure, recyclable and put together with a design-for-disassembly intention.
