Lyf Company is a consumer brand created by the product design and branding firm, Designbox.
Designbox, headed by husband and wife team Aly and Beth Khalifa, is a product innovation and brand strategy firm based in Raleigh NC and working with clients around the world. Throughout their client work, they have focused on design, materials and processes that better the planet. They have also invested their time and efforts in local community, creating events, spaces and even a full fledged creative festival called SPARKcon to motivate, promote and connect disparate creative efforts in the area.
Lyf Company is a direct result of years of client and community insights. Through working with entrepreneurs of all sizes, Designbox understands the challenges of making things that are “good.” Things that are useful, using production techniques that allow for low runs and product flexibility and customization, and materials that are pure, recyclable and put together with a design-for-disassembly intention.